product design / set design / art direction
Spanaki is a greek brand that emphasise on jewelry, accessories, and editions. All products are handcrafted, sustainable & eco-fiendly.
The brief was to produced a series of highly communicative images that connected in a refreshing way with the brands exciting audience. As new designs were introduced in this collection, for each new product, I created a synthesis of white prop objects that were used as a blank canvas. This gave a clear sense of space, so that we could demonstrate the bag's actual size and added a fresh and innovative profile to the brand.
Images were applied across all branding facets including posters, flyers, look-book, wholesale catalogue and all other online and print advertising.
Photography by Fanis Rami.