pattern design / set design / art direction
Spanaki is a greek brand that emphasise on jewelry, accessories, and editions. All their products are handcrafted, sustainable & eco-fiendly.
The task was, initially, to dvelop a set of minimal, timeless patterns with an playful swift that would be applied on a series of clutch bags. Then, produce the right images to promote the multiplicity of characters that could own each bag.
For the patterns I used ink on fabriano and watercolour paper,stamps and a photocopy machine, to give a raw and ruff feel to some of the most classical motifes.
We produced imagery for each product that was launching in their range. Each product was staged on a meticulously built set. The photographs were created with the combination of various colored backgrounds and prop objects carefully selected to to express the different nature of different women.
Photography by Dimitris Mougkos.